anthonysantiago.com

For the past few weeks, I’ve been exploring alot of different options when it comes to content creation and article marketing. Hoenslty, if you are just starting there are just so many ways to practically skin a cat. But more on that later. What I want to address first is CONTENT. Yes, we all know thate Content is king and reigns supreme online. However, another thing to consider is the quality of the content. Look, here is my analogy… content is like Food. Sometime you want the best organic, pesticide free food, but then sometimes a quick bite is all you really need.

When is boils down to is, you really need to measure up the time you spend on prepping, cleaning up, cooking, massaging your message. I will now talk about the Class A and Class B and possibly Class C content that you should be serving up. Personally there is NOT enough time in the world to get everything you WANT done, with your own two hands… so thats where outsourcing lends a hand.

CLASS A CONTENT

This content is certified geniune good content. Its insightful, useful and well, worth every penny. However, will this content convert into dollars in the bank? Well it depends on your marketing skills and the speed of injecting your content in the market. Some examples of quallity content, ebook, reports, REAL written content by REAL Human writers. Now, before anyone comments about spinning content…. that will be address in the CLASS B section, so hold your horses please. CLASS A content is good stuff. I sometimes write some, but mainly I focus my efforts on CLASS B (80%). CLASS A content is used on building out my Affiliate Niche Sites. Thats really the only way I feel that the visitor connect with the site. The more authentic the content the better the conversions. This content’s readability is GREAT and the content is SEO Keyword rich. Hellllllooooo Long tail!

CLASS B CONTENT

Now, dont get me wrong, CLASS B content is good. not great but its really does get the job done. I would categorize most of the SPUN content in this category. I mean, come on, you are trying to reach an estimated amount of UNIQUENESS. Say 25% – 30%. Thats is the rule of thumb, where as CLASS A really doesnt have that issue. CLASS B content can pass Copyscape and it honestly should. When I create CLASS B content, I realize that readability is important and you should aim for the best you possibliy can in the shorten amount of time. All my article marketing NOT on my own sites are CLASS B. Not great and not too bad. I’ve read a few things about other IM doing 250 -300 keyword articles and NOT putting information in the articles. WOWZERS… i meant Yea, its decent content , but i always believe that your article SHOULD have some value in it. So, i would say that alot of the marketing that takes place online uses this type of content. YES< I USE SPINNERS and other tools of the trade to get as MUCH MILEAGE out of the article as I can. I suggest you do the same. In the game of speed and effeiecncy, you must implement some tools to get you where you need to be.

CLASS C CONTENT

Scraped content and copy and pasted content is this. In fact , spun content without any regards falls into this category. Does it WORK? YES. will it last? My gut feeling tells me no. PLR Content as IS with NO CHANGES also falls into the CLASS C+ category. its readable but its been passed around the web like crazy. You wont benefit from it effectvely if you dont take the time to RE – W O R K the content.

Yes folks, WORK. I’ve come to grips and seen the light that to succeed online or offline. Takes WORK.

OUTSOURCING

With everyone jumping on the bandwagon for outsourcoing , many will have to accept the facts that leveraging the time of others to help you get where you NEED to be is CRITICAL to your journey to the promised land. There are no shortcuts to SUCCESS. Ask any successful person.

More to come in my next post…. * (Time to GEt back to WORK)

Cheers.
Anthony

Just wanted to wish everyone a happy and prosperous New Year! I’m away from family and home this year, but happy to spend it with relatives and family here.

If you are like any internet marketer, you need tools to help you organize your ideas into something you can follow later on. Of course you can take a pen out and draw on sheet of paper or a dry erase board. But why? Bubbl.us is an awesome tool. It’s FREE and SO easy to use. I’ll be posting some of my Mind Maps at a later post. This will be very helpful for your VA’s to get a bigger picture of things without the headaches of trying to explain everything on Skype/Chat.  Have fun!

I first came across John Wooden from Tony Robbins. When it comes to awakening the giants within, John Wooden talks about being successful. What is success?

John Wooden talks about the rules of what his father taught him:

1. Never be late. Give importance to time.
2. Be neat and clean (I suppose its important to give importance to Life, Business and Being Successful)
3. No profanity. (The language you use DOES affect how you behave and how you behave is the path to success)

John Wooden talks about…

Patience, Faith and Responsibility.

Are you like me and need to organize all your files in one spot. Be sure to check out DropBox.com. This tool WILL save you hours trying to pass files from one person to the next. Say for example you have a team of VA’s, you can set up a Dropbox where they can drop reports or articles that they have created. You can also share application files which can help implement new software to the team members. The sky’s the limit on this. It keep everyone on the same page and you have the files anywhere in the world. How neat is that? AND MAC and PC friendly. Two Thumbs up!

WHAT IS GOOGLE WAVE?

I actually got an invitation to come check out what Google Wave is. VERY COOL! Well, I just opened the app and it looks fantastic. Stay tuned for a follow-up post about how it works and some best practices for project management. Watch the video below for more info